Seth Rogen has had a productive working relationship with Sony (“The Green Hornet” and “Pineapple Express” both crossed $100M worldwide), so it’s easy to see why the studio would take a chance on a Rogen pitch that will end up being his directorial debut.
“The Apocalypse” extends a short film Rogen wrote with his regular creative partner Evan Goldberg called “Jay and Seth vs. The Apocalypse.” The clip featured Rogen and Jay Baruchel playing themselves on the day that the world ends. It takes place in an apartment, as the actors plan their next moves.
THR, which reports Son’s interest, says the feature-length version of this story would pair Rogen and Baruchel with the usual suspects: James Franco, Jonah Hill, Danny McBride and Craig Robinson, all “playing themselves as they are stuck in Franco’s apartment in Los Angeles facing an apocalypse. The filmmakers also are hoping to populate the movie with cameos.”
The trade says several studios were interested in the project, which has a reported budget in the $30-40 million range.
Here’s an old. NSFW trailer for “Jay and Seth” that exists on the Internet. The movie could be a little something like this, though it likely will expand the concept (and leave the apartment).